? ????? ??? ????????? ?????????? ??????????? ???? ????????? ????????????

by Kirk J. Slater

? ??????? ??????? ??? ??????????? ??????????? ?? ?????????????? ????? ???? ???? ?????? ??? ??? ???????. ?? ???????????? ??? ????????? ???? ?????????? ??? ??? ??????????? ???????? ????????????? ???????????, ?????????????? ??? ??????????? ???? ?? ???? ???????? ????????????? ?????. ? ??????????, ????????? ??? ?????????? ???? ???????????? ?????? ????????? ??????? ???? ??? ??? ???????? ??? ??????????????? ???????? ??? ?????????.

? ??????? ??? ???????????? ??????????? ???? ???????? ?????????????? ?????

?? ????????? ??????, ? ???????? ??????????????? ???? ?????????? ?? ???????? ?????? ??? ??? ???????? ??? ????????? ????????????. ??????? ?? ???????? ???????? ??? Retrozino, ??? ??? ??? ??? ?????????? ?????????? ??? ???????? ??? ?????????? ???? ???? ??? ???????????, ? ?????????? ?????????? ?????? ?????? ?? ??????? ??? ????????????? ??? ??? 35% ?? ?????? ???? ? ???????, ? ?????????? ??? ? ?????? ?????????.

“? ?????????? ?? ???????? ????? ??? ???????? ??????????? ??? ???????? ????? ????????, ???? ?????????? ?????? ??? ???? ???????? ?????????? ??? ????????? ?? ????????? ??? ?? ??????????.” – ?????????? ???????? ??? Retrozino.

???????????? ?????? ??? ???????? ??? ????????????

?? ??? ?????????? ??? ?????????? ???????????? ?????? ?????????????:

  • ????????? ERP ??? CRM ??? ??? ???????? ?????????? ??????? ??? ???????????
  • Cloud computing ??? ???????? ??? ?????????? ???????
  • Big Data ??? Analytics ??? ??? ??????? ????????? ??? ????? ?????????
  • ????????????? ??? ????????? ??? ???????? ???????? ??? ?????????
  • ??????? marketing ??? social media ??? ?????????? ??????? ??? ??????????????? ?? ?? ?????

????? ??? ???????????? ????? ??? ??? ??????????

?????? ???????????? ?????
??????? ?????? ?????? ???????? ??? 20%, ???????? ????????? ??????
?????????? & ???????? ?????? ??????????? ??????? ???? 15-25%, ?????????????? ??????????
????????? ????????????? ????????????? ???? ???????? ??????????, ???????? ????????????

?????????? ??? ???????????? ????????? ??????????

?????? ??? ? ??????????? ????????? ????????? ?????????? ?????????, ???????? ??? ?????????? ?????????? ????:

  1. ??????? ?????????????? ?????????? ?????????
  2. ????? ?????? ?????? ??????????
  3. ??????????? ??? ?????????? ???????
  4. ???????? ????????? ??? ?????????? ?????????

????? ??????? ???????? ?? ???????????? ?? ?????????? ???? ?????????? ??? ?????????? ??? ??? ?????????? ??????????? ??? ?????????? ??? ??????? ?????????????? ??????????????. ??????, ? ?????????? ?? ???????? ??? ? ?????????? ?????????? ????? ???????????? ???????? ??????? ??? ??? ????????.

?? ??????? ????: ??? ??????? ?? ????????? ????????? ?? ??????????? ??? ?????????? ?????????

?? ????????? ??? ??????????? ??? ????????? ??? ??????? ???? ?????????? ??? ????????? ???? ?????????? ????????, ???? ??? ???????????? ?????????. ??? ??????????, ??????? ???????????? ???? ?????? ????? ??? ????????? ????????????? ??? ???? ????????? ?? ???????? ??? ????? ????????? ???? 30%, ??? ????? ????? ??????????? ??? ???????? ?????? ???? ???????? ????????? ??? personalized marketing.

?????????? ???????????? ????????? ??? ?????? ??? ??????? ?? ???????? ?? ?????????????? ??? ????? ???.

??????????

? ???????? ??????????????? ???????? ??????????? ????? ??? ???????? ????????? ??? ????????? ????????????. ? ??????????, ? ????????????????? ??? ? ?????????? ??? ???? ??????????? ?? ??????????? ???????? ??? ??? ?????????? ?????????????? ?????????????? ?? ??? ????????? ??????? ?????????. ?? ?????? ?? ???????????? ????????? ?????? ??? ?????? ??? ?? ??? ????????? ?? ?????????? ? ?? ?????????? ?? ???? ???, ? ????????? Retrozino ????????? ????????? ??????????? ??? ?????????????? ???.


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