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by Kirk J. Slater

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???? ???????? ???????????? ????? ??? ?????????? ?????????, ? ??????? ??????????? ???????? ?????? ?????? ??? ??? ????????????????? ??? ??? ???????? ??? ????????????????? ?????????. ??? ??? ?? ????? ?????????????? ???????? ??? ??? ?????????? ???? ??????? ??? ??? ???????? ??? ??????????? ????? ???????? ? ?????????? ??? ????????? ??????????????. ????? ?? ???????????? ??? ???? ??????????? ?? ?????? ??? ??? ???????? ????????, ???? ??????????? ??? ?? ????? ?????? ????? ??? ??? ????????? ????????? ??? ???????? ???????.

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?? ????????? ??????, ? ??????? ????????? ???? ???????? ? ??????? ??? ??????????? ????????? ?????? ?????????? ??????????. ? ???????????? ?????? ??? ???????? ???????? ??? ??? ???????????? ?????????, ??? ????????? ?? ???????????? ?????????, ????????? ???????. ?? ???? ?? ???????, ?? Astromania ???????? ?????????????? ????????? ??? ?????????? ??????????????, ????????????? ???????? ??? ??? ??????????? ????????????? ??????.

??????? ?? ???????? ???????? ??? ??????, ?? ????????? ?????????????? ????????? ???? 22% ??? ?? 2020 ??? ?? 2023, ??????????????? ??? ?????????????????? ???? ?? ????????? ??????????? differentiation. ??? ??????????, ? ??????????? ??? Astromania, ? ????? ????????? **??????? ?? ?????? ????????? ??? bonus ????????**, ???? ?????????? ?? ??? ??? ??? ??? ????????? ???? ???????? ??????? ????.

???????????? ??????? ??? ??????????????? ??????????

?? ???????? ???????? ??? ?? ????????? ?????????????? ????? ????? ???????? ??? ?????? ??? ????????????? ????? ???????. ??? ?????? ??? European Banking Authority (EBA) ?? 2022 ????????? ??? ?? 35% ??? ???? ??????? ??? ???????? ???????? ???????? ?? 2021 ??????? ??? ? ???????? ?????????????? ???? ? ???????????? ?????????? ???????? ????.

????????, ? ?????????? ????? ??? ????????? ???? ??????????? CRM ?????????? ??? data analytics ????????? ???? ???????? ?? ???????????? ??????????? ??????????? ?????????, ?????????? ??? ?????????????????? ??? ?????????? ?? ?????? ????????? ???????.

????????? ??????????? ??? ??????????? ???????????

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?????????? ????????? ?????? ???????, bonus ????????, ?????? ????????? ?????? ???????? 15-25% ??? ????????
?????? ?????????? ??????? ?? ????? ??? ?????? ??????? (?.?. 30 ??????) ???????? ??? ????? ??????????? ???? ?????
?????????? ??????????????????? ??????? ???? KPI: ??????? ??????? ???????, retention ??????? ???????? ?????? ?????????? ???????

???????????? ??????????? ??? ?????? ???????????

? ?????????? ??????????? ???? ?? AI ??? ?? machine learning ??? ??? ????????????? ??? ?????????, ????????? ??? ???????? ????????? ??? ??????? ??? ??????? ??? ??? ???????? ???????????????? ?????????. ??????, ? ?????? ??????? ?? ??????????? ??? ????? ?????????? ??? ?????????, ?????????????? ????????????? ????????? ??? ?????????????? ??? ???????????.

«?? ????????? ?????????????? ??? ?????? ???? ?? ????????? ????????????? ???????????, ???? ??? ??? ???????? ??? ????????? ??? ??????? ???? ??? ??????», ????????? ??????? ???? ???? ??? ?????????? ???????????.

???????????? ??? ??????????? ??????

? ????? ??? ????????? ?????????????? ?? ????????? ?? ???????????, ????? ?? ???????? ????????? ?? ?????????? ?????? ???????? ??????????? ???????. ? ???????? ????? ??? ???????????? ????????? ??? ??? ????????? ??? ?????????? ?? ?????????? ??????????? ?????????? ?? ????? ?????????? ??? ???????????? ?????????. ??????, ? ???????? ??? ? ?????????? ??? ???????????? ??????????? ?? ?? ??? ???????? ???????? ??? ????????? ?????????????? ??????????????.

??? ???????????? ??????????? ??????? ?? ??? ????????? ????????? ?????????????? ??? Astromania ??? ??? ??????? ?? ?????????? ??? ????????? ???????? ???, ???????????? ??? ??????? ??????????: Astromania ???????? ??????????????.


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